Best Consumer Companies To Watch For 2015

Kmart has joined a long and "distinguished" list of retail chains who offer a rent-to-own program.

It's a sign of the times... Only, rather than being a sign of economic recovery, it's a sign of retail desperation.

Ostensibly, these programs are intended to benefit cash-strapped consumers who couldn't otherwise afford to buy big-ticket items. In reality, the program turns consumer goods like a $300 television into a $415 purchase, according to Bloomberg.

Talk about "the vig" ...The imputed interest rate is more than 100%, annually.

It's absolutely appalling, and it ranks right up there with the exploitive subprime lending practices that lead to the financial crisis.

And we're not falling for it...

A Deceptive New Twist on a Very Old Practice

Naturally, the "big box" retailers like Best Buy Co. Inc. (NYSE: BBY), and Kmart's owner Sears Holdings Corp.

(Nasdaq: SHLD), and others don't see the problem.

To their way of thinking, rent-to-own provides a valuable service for customers who "can't otherwise get credit," according to Jai Holtz, VP of Financial Services for Sears Holdings Corp. in remarks made to Bloomberg.

Best Consumer Companies To Watch For 2015: Deckers Outdoor Corporation(DECK)

Deckers Outdoor Corporation engages in the design, manufacture, and marketing of footwear and accessories for outdoor activities and casual lifestyle use to men, women, and children. The company offers luxury footwear and accessories under the UGG brand name; high performance multi-sport shoes, rugged outdoor footwear, and sport sandals under the Teva brand name; casual and sustainable-lifestyle sneakers and accessories under the Simple brand name; casual footwear under the TSUBO brand name; and outdoor performance and lifestyle footwear under the Ahnu brand name. Its accessories include handbags and cold weather outerwear. The company sells its products primarily to specialty retailers, department stores, outdoor retailers, sporting goods retailers, shoe stores, and online retailers. Deckers Outdoor Corporation also sells its products directly to end-user consumers through its Web sites, call centers, retail concept stores, and retail outlet stores, as well as through ret ailers in the United States. In addition, the company distributes its products through independent distributors and retailers in Europe, Canada, Australia, Asia, and Latin America. It has a joint venture with Stella International Holdings Limited for the opening of retail stores and wholesale distribution for the UGG brand in China. Deckers Outdoor Corporation was founded in 1973 and is headquartered in Goleta, California.

Advisors' Opinion:

• [By Jon C. Ogg]

  Deckers Outdoor Corp. (NASDAQ: DECK) was raised to Buy from Hold with an $80 price target at Canaccord Genuity.

  Duke Energy Corp. (NYSE: DUK) was raised to Buy from Hold at Deutsche Bank.

• [By John Kell]

  Among the companies with shares expected to actively trade in Friday’s session are Deckers Outdoor Corp.(DECK), KBR Inc.(KBR) and Pier 1 Imports Inc.(PIR)

• [By Alex Planes]

  Colorful clog maker Crocs disappointed on both top and bottom lines in its latest quarter, because of sluggish back-to-school sales, weaker employment growth, and macroeconomic uncertainty both domestically and abroad. Crocs' same-store sales in the Americas and Japan fell by 8.3% and 16.3%, respectively, but it's still enjoying notable growth in European and Asia-Pacific markets, where customers have taken great interest in the comfortable brand. This recent weakness has led Crocs to underperform the indexes as compared to Deckers Outdoor (NASDAQ: DECK  ) , Skechers (NYSE: SKX  ) and other shoe-makers -- its growth during our three-year tracking period is now the weakest of any major shoe brand (including shoe outlet Foot Locker (NYSE: FL  ) :

Best Consumer Companies To Watch For 2015: Adams Golf Inc.(ADGF)

Adams Golf, Inc., together with its subsidiaries, designs, assembles, markets, and distributes golf clubs for various skill levels primarily in the United States and internationally. Its products comprise Speedline Fast 12 drivers, Fast 12 LS drivers, Speedline Fast 12 fairway woods, Idea a12 OS irons and hybrids, Idea a12 hybrids, Idea Pro a12 irons and hybrids, Idea Tech V3 irons and hybrids, Redline irons, Idea a7 and a7 OS irons and hybrids, and Speedline 9088 UL drivers. It also develops products under the Yes! Putters, Women's Golf Unlimited, Lady Fairway, and Square 2 brands. In addition, it offers a range of golf bags, hats, and other accessories. The company sells its products to on- and off- course golf shops, sporting goods retailers, and mass merchants, as well as to international distributors. Adams Golf, Inc. was founded in 1987 and is based in Plano, Texas.

Advisors' Opinion:

• [By Geoff Gannon]

  Adams Golf (ADGF) was a net-net. It got bought out by Adidas. By the way, it�� not the only net-net to get bought out this year. Swank (SNKI) was also a net-net that looks like it�� going to be bought out. Last I heard, they received an alternative proposal during their ��o shop��period and haven�� acted on it. The Ben Graham: Net-Net Newsletter�� model portfolio doesn�� own either stock. Though we do own another net-net where a company in the same industry bought a block of shares. Who knows what that means. But clearly net-nets sometimes attract control buyers.

10 Best Paper Stocks To Watch For 2015: J&J Snack Foods Corp (JJSF)

J & J Snack Foods Corp. (J & J), incorporated in 1971, manufactures nutritional snack foods and distributes frozen beverages, which it markets nationally to the food service and retail supermarket industries. The Company�� principal snack food products are soft pretzels marketed under the brand name SUPERPRETZEL and frozen juice treats and desserts marketed under the LUIGI��, WHOLE FRUIT, ICEE and MINUTE MAID brand names. In June 2012, the Company acquired the assets of Kim & Scott�� Gourmet Pretzels, Inc., a manufacturer and seller of a brand soft pretzel. In October 2013, J & J Snack Foods Corp. acquired the assets of New York Pretzel.

J & J is a manufacturer of soft pretzels in the United States, Mexico and Canada. Other snack food products include churros (an Hispanic pastry), funnel cake, dough enrobed handheld products and bakery products. The Company�� principal frozen beverage products are the ICEE brand frozen carbonated beverage and the SLUSH PUPPIE brand frozen uncarbonated beverage. The Company�� Food Service and Frozen Beverages sales are made to food service customers, including snack bar and food stand locations in chain, department, discount, warehouse club and convenience stores; malls and shopping centers; fast food outlets; stadiums and sports arenas; leisure and theme parks; movie theatres; independent retailers, and schools, colleges and other institutions. The Company�� retail supermarket customers are supermarket chains. The Company operates in three business segments: Food Service, Retail Supermarkets and Frozen Beverages.

The products sold by the food service segment are soft pretzels, frozen juice treats and desserts, churros, dough enrobed handheld products and baked goods. Its customers in the food service segment include snack bars and food stands in chain, department and discount stores; malls and shopping centers; casual dining restaurants; fast food outlets; stadiums and sports arenas; leisure and theme parks; convenience stores; m! ovie theatres; warehouse club stores; schools, colleges, and other institutions. The products sold to the retail supermarket channel are soft pretzel products, including SUPERPRETZEL, frozen juice treats and desserts, including LUIGI�� Real Italian Ice, MINUTE MAID Juice Bars and Soft Frozen Lemonade, WHOLE FRUIT frozen fruit bars and sorbet, ICEE Squeeze-Up Tubes and dough enrobed handheld products, including PATIO burritos. The Company sells frozen beverages to the food service industry primarily under the names ICEE, SLUSH PUPPIE, PARROT ICE and ARCTIC BLAST in the United States, Mexico and Canada. It also provides repair and maintenance service to customers for customers��owned equipment.

Soft Pretzels

The Company�� soft pretzels are sold under many brand names, which are SUPERPRETZEL, PRETZEL FILLERS, PRETZELFILS, GOURMET TWISTS, MR. TWISTER, SOFT PRETZEL BITES, SOFTSTIX, SOFT PRETZEL BUNS, TEXAS TWIST, CINNAPRETZEL and SERIOUSLY TWISTED!; and under private labels. Soft pretzels are sold in the Food Service and Retail Supermarket segments. During fiscal year ended September 29, 2012 (fiscal 2012), soft pretzel sales amounted to 18% of the Company�� revenue.

Soft pretzels, ranging in size from one to ten ounces in weight, are shaped and formed by the Company�� twister machines. These soft pretzel tying machines are for twisting dough into the traditional pretzel shape. In addition, it makes soft pretzels, which are extruded or shaped by hand. The Company�� marketing program in the Food Service segment includes supplying ovens, mobile merchandisers, display cases, warmers and similar merchandising equipment to the retailer to prepare and promote the sale of soft pretzels.

Frozen Juice Treats and Desserts

The Company�� frozen juice treats and desserts are marketed primarily under the LUIGI��, WHOLE FRUIT, ICEE and MINUTE MAID brand names. Frozen juice treats and desserts are sold in the Food Service and Retail Supermarke! ts segmen! ts. During fiscal 2012, frozen juice treats and dessert sales were 13% of the Company�� revenue.

The Company�� school food service MINUTE MAID and WHOLE FRUIT frozen juice bars and cups are manufactured from an apple or pineapple juice concentrate to which water, sweeteners, coloring (in some cases) and flavorings are added. The juice bars are produced in various flavors and are packaged in a sealed push-up paper container referred to as the Milliken M-pak. The balance of the Company�� frozen juice treats and desserts products are manufactured from water, sweeteners and fruit juice concentrates in various flavors and packaging, including cups, tubes, sticks, M-paks, pints and tubs.

Churros

The Company�� churros are sold under the TIO PEPE�� and CALIFORNIA CHURROS brand names. Churros are sold to the Food Service and Retail Supermarkets segments. During fiscal 2012, Churro sales were 6% of the Company�� sales. Churros are Hispanic pastries in stick form, which the Company produces in several sizes. The churros are deep fried, frozen and packaged. At food service point-of-sale they are reheated and topped with a cinnamon sugar mixture. The Company also sells fruit and creme-filled churros. The Company supplies churro merchandising equipment.

Handheld Products

The Company's dough enrobed handheld products are marketed under the PATIO, HAND FULLS, HOLLY RIDGE BAKERY, VILLA TALIANO, TOP PICKS brand names and under private labels. Handheld products are sold to the Food Service and Retail Supermarket segments. During fiscal 2012, handheld product sales amounted to 6% of the Company's sales.

Bakery Products

The Company�� bakery products are marketed under the MRS. GOODCOOKIE, READI-BAKE, COUNTRY HOME, MARY B��, DADDY RAY�� and JANA�� brand names, and under private labels. Bakery products include biscuits, fig and fruit bars, cookies, breads, rolls, crumb, muffins and donuts. Bakery products are sold ! to the Fo! od Service segment. During fiscal 2012, bakery products sales amounted to 32% of the Company�� sales.

Frozen Beverages

The Company markets frozen beverages primarily under the names ICEE, SLUSH PUPPIE, PARROT ICE and ARCTIC BLAST in the United States, Mexico and Canada. During fiscal 2012, frozen beverages are sold in the Frozen Beverages segment. During fiscal 2012, frozen beverage sales amounted to 16% of revenue in fiscal 2012.

Under the Company�� principal marketing program for frozen carbonated beverages, it installs frozen beverage dispensers for its ICEE and ARCTIC BLAST brands at customer locations and thereafter services the machines, arranges to supply customers with ingredients required for production of the frozen beverages, and supports customer retail sales efforts with in-store promotions and point-of-sale materials. During fiscal 2012, the Company also provided repair and maintenance service to customers for customers��owned equipment and sells equipment in its Frozen Beverages segment, revenue from which amounted to 7% of sales. The Company sells frozen un-carbonated beverages under the SLUSH PUPPIE and PARROT ICE brands through a distributor network and through its own distribution network.

Each new frozen carbonated customer location requires a frozen beverage dispenser supplied by the Company or by the customer. Company-supplied frozen carbonated dispensers are purchased from outside vendors, built new or rebuilt by the Company. The Company provides managed service and/or products to approximately 87,000 Company-owned and customer-owned dispensers.

Other Products

Other products sold by the Company include soft drinks, funnel cakes sold under the FUNNEL CAKE FACTORY brand name and smaller amounts of various other food products. These products are sold in the Food Service and Frozen Beverages segments.

Advisors' Opinion:

• [By John Kell and Lauren Pollock var popups = dojo.query(".socialByline .popC"); ]

  Hologic Inc.(HOLX) named Eric Compton as its chief operating officer, a newly created position, amid a handful of leadership changes at the medical-equipment maker. Mr. Compton most recently worked as the world-wide president of Johnson & Johnson’s Ortho-Clinical Diagnostics. J&J(JJSF) in January agreed to sell the�blood-testing business for $4.15 billion to Carlyle Group L.P(CG).

• [By Suravi Thacker]

  Food industry is one of the safest options to invest in since food can never be out of vogue. Moreover, even snack making industry is quite a lucrative one with some of the prominent players being Kellogg (K), Mondelez International (MDLZ) and J&J Snack Foods (JJSF). However, it is important to understand which among these will be the best pick for any investor.

• [By Geoff Gannon] out the performance numbers on those three stocks over the last 10-13 years (I bought them at different times). You��l notice that if I just never sold those stocks I wouldn�� need to do anything else. Those three stocks would��e made a fine portfolio for the next decade or so.

  Well, I did sell those stocks. And I did a lot else. And some of it worked very well and some of it worked very badly. But, almost without fail, the net result was never better than what would have happened if I�� kept those three stocks.

  That�� not an accident. It took me a very, very long time to buy stocks when I was a kid. I bought six stocks in my first five years as an investor. That�� not quite a 20 punches approach ��but it�� pretty close.

  Why did I only buy one stock a year?

  Because I didn�� know anything about stocks. And I didn�� think I knew anything about stocks.

  My investment style was formed from a combination of extreme ignorance and extreme confidence. I was totally ignorant about stocks. And I was totally confident that I could learn all I needed to know about the stocks I needed to know about.

  That combination led to focusing on a few very specific stocks. Stocks I was comfortable with.

  When I was 14, there were only two places my money went. Into my brokerage account. Or into video games. So it�� not a surprise I bought Activision. At the time the video game industry had a much clearer future than it does today. And there was no better CEO of a video game company than Bobby Kotick. The balance sheet was pristine. When you backed out cash, the stock was cheap relative to sales. I looked at everything I could about video game companies and I decided sales were pretty profitable and pretty cash generative in this industry. All you needed was sensible capital allocation. All you needed was management that was going to run the place like a business. And I thought you had that.

  I worked as a cashier at Vi

Best Consumer Companies To Watch For 2015: Le Gaga Holdings Limited (GAGA)

Le Gaga Holdings Limited engages in cultivating, processing, and distributing vegetables, fruits, and tea leaves in the People�s Republic of China and Hong Kong. The company is also involved in cultivating and selling fir trees. It offers solanaceous vegetables, including sweet peppers, tomatoes, eggplants, pumpkins, and cucumbers; leafy vegetables comprising flowering Chinese cabbage, baby bok choy, and baby Chinese cabbage; and cruciferous vegetables, such as broccoli and Chinese cabbage. As of March 31, 2012, the company operated 11 farms with an aggregate area of 1,671 hectares in Fujian, Guangdong, and Hebei provinces. It sells approximately 50 varieties of vegetables primarily to wholesalers, institutional customers, and supermarket chains. The company was founded in 2004 and is based in Kowloon, Hong Kong.

Advisors' Opinion:

• [By Monica Gerson]

  Le Gaga Holdings (NASDAQ: GAGA) is estimated to report its Q4 earnings.

  Adobe Systems (NASDAQ: ADBE) is expected to post its Q3 earnings at $0.34 per share on revenue of $1.01 billion.

Best Consumer Companies To Watch For 2015: Whirlpool Corporation(WHR)

Whirlpool Corporation engages in the manufacture and marketing of home appliances worldwide. Its principal products include laundry appliances, refrigerators and freezers, cooking appliances, dishwashers, mixers, and other portable household appliances. The company also produces hermetic compressors for refrigeration systems. It markets and distributes its products under various brand names, including Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Roper, Estate, Admiral, Gladiator, Inglis, Acros, Supermatic, Consul, Brastemp, Eslab� de Lujo, Bauknecht, Ignis, Laden, Polar, and Privileg in North and Latin America, Europe, the Middle East, Africa, and Asia. Whirlpool Corporation sells its products to retailers, dealers, distributors, builders, and other manufacturers. The company was founded in 1898 and is headquartered in Benton Harbor, Michigan.

Advisors' Opinion:

• [By Rick Munarriz]

  SodaStream once again proved its ability to thrive as a swinging single on Monday. Whirlpool (NYSE: WHR  ) teaming up with SodaStream to jointly develop a carbonation system is a pretty big deal. It's a brand stretcher. It's validation. It's a win-win move.

• [By Johanna Bennett]

  Whirlpool (WHR) surged 11.6% to $146.19 after the appliance maker�reported profits more than doubled in the third quarter and increased its forecast for the year.

• [By Jayson Derrick]

  Whirlpool (NYSE: WHR) initiated a new $500 million share repurchase program. Shares gained 2.04 percent, closing at $151.40.

  General Motors (NYSE: GM) will unveil a new Chevrolet Cruze car for the Chinese market as part of its initiatives to grow the brand in the country. Shares gained 2.47 percent, closing at $33.35.

• [By Shauna O'Brien]

  Bank of America/Merrill Lynch reported on Wednesday that it has added Whirlpool Corporation (WHR) to its US 1 list.

  The firm has added WHR to its US 1 list due to the company’s market share and leverage to the housing market recovery. Analysts currently have a $175 price target on WHR, suggesting a 17% increase from the stock’s current price of $144.62.

  Whirlpool shares were up $1.42, or 0.99% during Wednesday morning trading. The stock is u[ 42% YTD.

Best Consumer Companies To Watch For 2015: Physicians Formula Holdings Inc.(FACE)

Physicians Formula Holdings, Inc. develops, markets, and sells cosmetic and skin care products for the mass market channel. Its cosmetic products include face powders, bronzers, concealers, blushes, foundations, eye shadows, eyeliners, mascaras, and brow makeup; and skin care products comprise cleansers, moisturizers, and treatments. Physicians Formula Holdings, Inc. sells its products to various retailers in the food retail, drug chain, mass volume, specialty retail, and wholesale channels in the United States, Canada, Australia, South Africa, Turkey, Mexico, El Salvador, and Panama. The company, formerly known as PFI Holdings Corp., was founded in 2003 and is based in Azusa, California.

Advisors' Opinion:

• [By CRWE]

  Physicians Formula Holdings, Inc. (Nasdaq:FACE) reported that it has received an unsolicited, nonbinding proposal to acquire all its outstanding shares of common stock at a price of $4.90 per share, subject to several conditions, including the completion of due diligence and securing of financing commitments by the third party who submitted the proposal and the negotiation of a mutually acceptable definitive agreement

Best Consumer Companies To Watch For 2015: Herman Miller Inc.(MLHR)

Herman Miller, Inc. engages in the research, design, manufacture, and distribution of interior furniture systems, products, and related services worldwide. It also provides modular systems under the Action Office, Canvas Office Landscape, Ethospace, Resolve, My Studio Environments, and Vivo Interiors brand names; seating products under the Embody, Aeron, Mirra, Setu, Celle, Equa, and Ergon brand names; and storage products under the Meridian and Tu brand names. In addition, the company offers wooden casegoods under the Geiger brand name; freestanding furniture products under the Abak, Intent, Sense, and Envelop brand name; and ergonomic solutions. It markets its products for office, healthcare, industrial, educational, and residential settings through its sales staff, own dealer network, independent dealers and retailers, and independent contract office furniture dealers, as well as through Internet. The company was founded in 1905 and is based in Zeeland, Michigan.

Advisors' Opinion:

• [By Jake L'Ecuyer]

  Shares of Herman Miller (NASDAQ: MLHR) got a boost, shooting up 11.96 percent to $32.14 after the company reported in-line FQ3 adjusted earnings. The company expected Q4 earnings of $0.43 to $0.47 per share on revenue of $485 million to $505 million. However, analysts were projecting earnings of $0.43 per share on revenue of $487.5 million.

• [By Rick Aristotle Munarriz]

  Bloomberg via Getty ImagesSteelcase, a leading maker of office furniture, reports this week; its earnings are a bellwether of how corporate America is faring. You can never know in advance all the news that will move the market in a given week, but some things you can see coming. From a pair of leading office furniture companies reporting on the same day to a popular used-car seller showing off its showroom, here are some of the things that will help shape the week that lies ahead on Wall Street. Monday -- New Energy for the New Week: The new trading week kicks off with FuelCell Energy (FCEL) reporting. The builder of fuel cell power plants reports its latest quarterly results after the market closes on Monday. It's been 10 years since FuelCell completed its first commercial fuel cell plant installation. Business is starting to pick up, as it has as many orders over the past two years combined as it did during the eight previous years combined. Revenue should continue to grow as FuelCell grows closer to profitability. Tuesday -- Lone Wolf: Disney's (DIS) "The Lone Ranger" was a flop earlier this year. It failed to break $90 million in domestic box office receipts, and the $260 million it amassed in gross ticket sales worldwide wasn't enough to offset its massive production budget and cinematic distribution. Disney had fared well with Johnny Depp and director Gore Verbinski before. The two teamed up for the blockbuster success of Disney's "The Pirates of the Caribbean" movie series. It convinced a jaded audience to return to the local multiplex for a movie about swashbucklers. But it couldn't revive the Western genre this time around. Despite being a box office bomb, "The Lone Ranger" will get a chance at new life in the home market. It comes out on Blu-ray and DVD on Tuesday. Wednesday -- Office Space: When it comes to stocks, it's safe to say that Steelcase (SCS) and Herman Miller (MLHR) aren't exactly the busy bees of the exchanges. On a typical day you w

• [By Rex Moore]

  But today Jim's company is the largest craft brewer in the nation, with almost 1% of total beer sales. Many at the recent Craft Brewers Conference count Boston Beer among their most-admired companies. Our Rex Moore took on the tough assignment of covering the conference, and asked about other companies these brewers learned from. Today, New Belgium Brewing CEO Kim Jordan talks about Patagonia, Herman Miller (NASDAQ: MLHR  ) , and Interface (NASDAQ: TILE  ) .

• [By Marc Bastow]

  Home and commercial property interior products and furniture manufacturer Herman Miller (MLHR) raised its quarterly dividend 12% to 14 cents per share, payable sometime in April 2014. MLHR did not announce an ex-dividend date as of this writing.
  MLHR Dividend Yield: 1.8%

Best Consumer Companies To Watch For 2015: Nike Inc.(NKE)

NIKE, Inc., together with its subsidiaries, engages in the design, development, marketing, and sale of footwear, apparel, equipment, and accessory products for men, women, and children worldwide. The company offers products in the categories of running, training, basketball, soccer, sport-inspired casual shoes, and kids? shoes. It also markets footwear designed for baseball, cheerleading, football, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and other athletic and recreational uses. In addition, Nike sells sports apparel and accessories, sports-inspired lifestyle apparel, athletic bags, and accessory items; and markets apparel with licensed college, professional team, and league logos. Further, the company sells performance equipment, including bags, socks, sport balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs, and other equipment designed for sports activities under the brand na me of NIKE; and various plastic products to other manufacturers. It offers products under the trademarks of Cole Haan, Converse, Chuck Taylor, All Star, One Star, Star Chevron, Jack Purcell, Hurley, and Umbro. The company sells its products through retail accounts, its own retail stores and Internet sales, independent distributors, and licensees. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.

Advisors' Opinion:

• [By Grace L. Williams]

  Whether or not it�� truly time for investors to get in where they fit in (bad pun completely intended) remains to be seen, but we just ran a quick check of Lululemon’s stock and it is up 4.6% to $47.53 today at 3:50 p.m.m while Under Armour (UA) has risen 2.8% to $109.14, Nike (NKE) has advanced 1.6% to $72.64 and the Gap (GPS), which bested earnings forecasts today, is up 5.9% to $42.04.

Best Consumer Companies To Watch For 2015: Steven Madden Ltd.(SHOO)

Steven Madden, Ltd., together with its subsidiaries, designs, sources, markets, and sells fashion-forward name brand and private label footwear for women, men, and children. It offers wholesale footwear under the Steve Madden Women?s, Madden Girl, Steve Madden Men?s, Steven, l.e.i., Elizabeth and James, Olsenboye, Stevies, Big Buddha Shoes, Madden, Betsey Johnson shoes, Report, and Superga to department stores, mid-tier department stores, better specialty stores, and independently owned boutiques in the United States. The company also provides wholesale handbags and accessories under the Daisy Fuentes, Olsenboye, Steve Madden, Steven by Steve Madden, Betsey Johnson, Betseyville, and Big Buddha brand names, as well as sells cold weather accessories, fashion scarves, wraps, and other trend accessories primarily under the Cejon and Steve Madden brand names to department stores and specialty stores. As of December 31, 2011, it operated 84 retail stores, including 73 Steve Ma dden full price stores, 6 Steve Madden outlet stores, 3 Steven stores, 1 Report store, and 1 e-commerce Website. In addition, the company licenses its Steve Madden and Steven by Steve Madden trademarks for use in connection with the manufacturing, marketing, and sale of cold weather accessories, sunglasses, eyewear, outerwear, bedding, hosiery and women?s fashion apparel, jewelry, and luggage, as well as licenses Betsey Johnson and Betseyville trademarks for sale of apparel, jewelry, swimwear, eyewear, watches, fragrances, and outerwear. Steven Madden, Ltd. distributes its products through its retail stores and e-commerce Website in department stores, specialty stores, luxury retailers, national chains, and mass merchants in the United States; and through special distribution arrangements in Asia, Canada, Europe, the Middle East, Mexico, Australia, Central and South America, and India. The company was founded in 1990 and is headquartered in Long Island City, New York.

Advisors' Opinion:

• [By Ben Levisohn]

  Shares of Deckers Outdoor have dropped 13% to $73.90, while Crocs (CROX) has gained 0.8% to $15.24, Steve Madden (SHOO) has dropped 0.1% to $36.52, Wolverine World Wide (WWW) has fallen 1.2% to $126.36 and Skechers (SKX) has fallen 1.6% to $33.82.