Tuesday, December 18, 2012

AAPL: Piper Sees NPD Mac Data in line with Forecast 7% FYQ1 Decline

Piper Jaffray’s Gene Munster this afternoon writes that data from October and November for the U.S. gathered by research firm NPD suggest Apple‘s (AAPL) Mac sales are about in line with his estimates, projecting a 7% year-over-year decline in total worldwide Mac sales, or 4.8 million units in total.

NPD data actually show a 19% drop in Mac revenue in the two months, but Munster notes that total worldwide Mac sales in any given quarter tend to exceed the percent recorded by NPD for just the U.S. by 12 percentage points. He also notes that month-to-month Mac sales in November rose 15% from October, which is “typical seasonality entering the holiday period.”

Munster reiterated an Overweight rating on Apple shares and a $900 price target.

Apple stock today is up $3.08, or 0.7%, at $512.87.

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