In studying news consumption at 11 of the most popular social media platforms, Pew researchers found that more than a quarter of U.S. adults -- 26% -- rely on both Facebook and Twitter to have news headlines delivered to their computer, tablet or phone, says the report, completed in collaboration with the John S. and James L. Knight Foundation.
About 9% use at least three social media channels.
An earlier Pew study found that about half of Facebook and Twitter users read news stories on the popular channels. Even among those who get news on multiple social networking sites, Facebook is the most popular choice, the report said.
"More than half of adults who get news on Twitter, Google Plus, LinkedIn and YouTube also get news on Facebook," it said. "Aside from that, the shared audience between these sites is relatively small."
Among other findings:
* About 16% of U.S. adults use Twitter. And about half of them - 8% of U.S. adults - have used the micro-blogging site for news.
* About 20% YouTube users watch its video for news even though the Google-owned channel is accessed by 51% of U.S. adults. "That amounts to 10% of the adult population, which puts it on par with Twitter," the report said.
* Reddit -- ready by only 3% of the U.S. population -- is a popular news source among its users. Nearly two-thirds of its users, 62%, browse it for news.
Pew conducted the survey from Aug. 21 to Sept. 2, 2013, interviewing nearly 5,200 respondents.
No comments:
Post a Comment