So, if the Internet is supposed to spurring everyone to cut the cord on Pay TV, it isn’t doing a very good job.
Research firms SNL Kagan and MedizBiz report today that a new study of the multichannel video market – the cable, telco and satellite TV businesses – find that the total number of pay TV subscribers in,� the U.S. grew to 99.9 million last year, up from 97 million at year-end 2008.
Cable subs slipped to 62.6 million from 62.1 million; satellite increased to 32.7 million from 31.3 million; telco TV subs jumpe to 5.1 million from 3.1 million.
The real point isn’t who is losing share; it’s simply that Hulu, YouTube and the various other Web video outlets haven’t really put much of a dent in the American appetite for mainstream television services.
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