MusclePharm Corporation (OTCBB:MSLP), one of the fastest growing nutritional supplement companies in the United States with a proprietary formulation used in eight performance products, announced today that MusclePharm athlete and NFL star Joey Porter will wear MusclePharm�s new clothing line during a 17-episode weekly series spanning the 2010 NFL season on NFL Network.
The new MusclePharm-branded hats and shirts will be unveiled to the retail market in the coming weeks and Porter�s notoriety in the world�s most popular sport presents an ideal platform to create exposure for the product line.
Consistently recognized as one of the most recognizable faces in the NFL thanks to his outgoing nature, Porter will be wearing MusclePharm apparel in all 17 episodes of a weekly NFL Network series that focuses on the upcoming NFL season.
The Arizona Cardinals and Super Bowl-winning linebacker is a 4-time Pro Bowler and was voted one of the top defensive players of the last decade. Porter has been an important MusclePharm spokesman due to his relentless playing style, tireless work ethic and outspoken personality, making this project a perfect way to reveal the new MusclePharm-branded apparel.
�At MusclePharm, we find creative ways to make our brand stand out to multiple audiences and in multiple formats to reach all consumers,� said Cory Gregory, MusclePharm�s President. �We currently have focused on brand awareness in marketing in the UFC, NFL, MLB and in action sports markets. We believe we are a company that crosses over to multiple demographics and helps all of these athletes in these different sports, while also appealing to the normal, everyday athlete.�
Weight Watchers (NYSE:WTW) helps people around the world lose weight effectively, and has the potential to collaborate further with public health care providers worldwide to help reverse the obesity epidemic.
�New research in countries as diverse as China, Spain, Australia, Germany and the UK shows Weight Watchers proven method works consistently – not only in the US as several previous studies have confirmed – but also across different cultures to deliver significant weight loss. We are proud of our efforts to tackle the epidemic and contribution to obesity science. We have published 61 original scientific publications underpinning the effectiveness of our approach making Weight Watchers unique among commercial weight loss services�, said David Kirchhoff, President & CEO, Weight Watchers International Inc.
Kirchhoff and executives from Weight Watchers, the world�s leading provider of weight loss services, joined 3,000 scientists, policymakers and health professionals attending ICO in Stockholm 11-15 July.
USANA Health Sciences, Inc. (NASDAQ:USNA) has acquired BabyCare Ltd, a China-based direct selling company that develops, manufactures and sells nutritional products for the entire family, with an emphasis on infant nutrition. Founded in 1999, privately held BabyCare Ltd is headquartered in Beijing, China, with operations in 21 cities and 16 provinces. BabyCare�s products are sold through a growing distributor sales force, utilizing a commission-based compensation plan under a license to engage in direct selling activities in the Municipality of Beijing. BabyCare is working to obtain similar licenses in the other provinces in which it operates. This direct selling license allows BabyCare to engage non-employee distributors to sell BabyCare�s products, apart from the company�s traditional service centers.
The acquisition of BabyCare was accomplished by acquiring Pet Lane Inc., a Delaware corporation, who is the parent company of BabyCare in China. The transaction was entered into and closed according to the definitive terms of a share purchase agreement. The purchase price for the shares consisted of $45 million in cash and 400,000 shares of USANA stock. The details of the transaction will be filed shortly in Forms 8-K.
No comments:
Post a Comment